About
The longer version.
I'm a writer who became a marketer who became a strategist who became a consultant. Though if you asked me on any given Tuesday, I'd probably tell you I'm still mostly a writer.
I live in Cedar City, Utah. I have two sons. I hold an MBA from Southern Utah University and a degree in Communications from the same place, which is convenient because it means I only had to learn one campus.
The career looks scattered if you read it as a list of job titles. Staff writer, copywriter, photographer, technical writer, SEO specialist, creative director, senior director of marketing, marketing representative. The titles ran in parallel as often as in sequence, and at no point did any one of them accurately describe what I was actually doing.
The pattern
Here's what actually happened: every role, I was hired for one thing and ended up doing three others. At Iron County Today, I was a staff writer. By the time I left, I'd built their digital presence from nothing and grown their online following 200%. Vitality Medical was copywriting on the medical e-commerce side, product copy in a regulated category. At AllenComm, a copywriting contract turned into designing a training program that 50,000 teachers completed across the country. Won four awards for it. The car got the awards.
At MCC Apparel, creative direction turned into analytics, data strategy, and a 120% sales increase on a $90K budget. At Truvy, I moved the NPS from 35 to 60 in six months while managing a $2.5M budget and fifteen people. Six months. Long enough to prove the model. Short enough to know the company wasn't where I needed to be. SEO Design Chicago was agency-side SEO, client-account work across a portfolio.
And at SC Broadband, where my business card says "Marketing Representative," strategy, web development, SEO, and brand architecture for a fiber cooperative serving 30,500 members across two states all sit on me.
The practice exists because I got tired of pretending the pattern was accidental.
"The best stories happen when you're
too tired to make them up."
From a dispatch at 12,000 feet on Mt. Rainier
Before any of this made sense as a career, I was filing dispatches from the Standing Rock camps at 2am with frozen fingers and a press badge I'd printed at a FedEx in Bismarck. I spent a week on Mt. Rainier as an expedition photographer, writing field notes at 12,000 feet because the best stories happen when you're too tired to make them up. I drove a pedicab through downtown Salt Lake for tips. Lived out of a van for a while. Started college with a 1.7 GPA from high school, made the Dean's List, finished with an MBA fifteen years later.
I don't tell you that because adversity is a credential. I tell you because it's the same pattern. Show up to a thing you're not quite qualified for, figure it out faster than anyone expects, leave it better than you found it.
That's what I do for clients now. Smaller scale, higher stakes, better invoicing.
Credentials
If you need them.
Education
MBA, Marketing
Southern Utah University, 2025
BS, General Studies, Communications
Southern Utah University, 2018
Awards
Bronze Horizon Interactive Award
Non-profit, SPTS / AllenComm
Silver Horizon Interactive Award
Training and eLearning, SPTS / AllenComm
Bronze Horizon Interactive Award
Non-profit and Advocacy, SPTS / AllenComm
Silver Davey Award
General-Education, SPTS / AllenComm
Utah Press Association Awards
Iron County Today
If you've read this far, you probably have a reason. Let's talk about it.
Get in touch