Services
Four things I do.
Here's how each one works.
Monthly retainers, not hourly surprises. Pricing is a conversation, not a checkbox grid. Everything is month-to-month after onboarding because if I'm not earning the next month, I shouldn't get it.
Web Management
Your site lives on my infrastructure.
Your site is probably on shared hosting you don't control, running plugins that haven't been updated in months, with nobody watching if it goes down at 2am on a Saturday. You find out something broke when a customer tells you.
I take over the whole thing. Your site moves to dedicated cloud hosting under my management. I handle updates, security, backups, and monitoring. Every month you get a plain-language report showing exactly what happened and what's next. You stop thinking about it.
Includes
- ◆ Site migration and onboarding
- ◆ Dedicated cloud hosting
- ◆ Security monitoring and SSL
- ◆ Core, theme, and plugin updates
- ◆ Daily backups
- ◆ Uptime monitoring
- ◆ Monthly Site Health Report
Marketing Strategy
I direct it. You execute it.
You know your marketing could be better but you don't know where to start. There's SEO, content, ads, social, email, and twelve opinions about which one matters most. Meanwhile the site has no meta descriptions, your competitor is outranking you, and you can't tell if your traffic is going up or down because nobody set up the tracking right.
I sort through all of it and tell you what to do first. An SEO roadmap built on real keyword data. Competitive analysis that names names. Content briefs your writer can actually use. Monthly calls to keep it on track.
Starts with
A strategic audit. A full read of your site, your market, and your competitors. The findings become your roadmap.
Then delivers
- ◆ Keyword research and strategy
- ◆ Competitive analysis
- ◆ Content briefs and direction
- ◆ Monthly strategy calls
- ◆ Quarterly reporting
Implementation
Scoped projects. Start, build, hand over.
Your contact form submissions aren't reaching your CRM. Your analytics aren't tracking conversions. You need landing pages for a market you're entering but they don't exist yet. These are projects with a start, a scope, and a finish line. I scope it, quote it, build it, and hand it over working.
Integrations
Form-to-CRM, analytics, email marketing, payment systems. The connections between your website and the tools your business actually runs on.
Page builds
Landing pages, service pages, content rewrites. The pages that need to exist for your marketing to work.
Analytics setup
GA4, Search Console, conversion tracking. Configured so the data you see actually means something.
Training
Built on learning science, not slide decks.
Your team sat through a training webinar last year. They forgot 80% of it within a week. Now they still ask you to "update the website" because nobody actually learned how. The problem isn't your team. The problem is that one-shot training doesn't work.
I build guided programs. Three sessions over three to four weeks, with real assignments between them. Your team practices on their own systems, makes mistakes in a safe context, and comes back with questions that matter.
WordPress and SEO
Content management, basic SEO, site maintenance. Your team stops being dependent on you for every small change.
AI Workflows
When to use AI, when not to, and how to tell the difference. Judgment first, tools second.
Not sure where to start?
Tell me what's going on and I'll tell you which of these makes sense. Sometimes the answer is "none of them, here's what you actually need."
Start a conversation