Implementation

Scoped projects. Start, build, hand over.

Someone fills out your contact form and the submission goes into a folder nobody checks. Your CRM doesn't know it happened. The lead calls a competitor the next day. You find out three weeks later when you finally open that folder. These are the gaps between your website and your business. I build the connections that close them.

Your website and your business tools should talk to each other. Form submissions that land in your CRM instantly. Analytics that track what actually matters. Landing pages built for the markets you're entering. I scope it, build it, and hand it over working.

Someone fills out your contact form and the submission goes into a folder nobody checks. Your CRM doesn't know it happened. The lead calls a competitor the next day. These are the gaps between your website and your business. I build the connections that close them.

Project types

The kinds of things I build.

Integrations, page builds, and analytics setup. Scoped projects with clear deliverables.

Your competitors already have their CRM connected, their analytics tracking conversions, and their landing pages converting. These are the projects that close that gap.

This is the engineering that makes everything reliable. Proper integrations, correct analytics, pages built on solid architecture. Every connection tested, documented, and handed over working.

Integrations

Your forms submit but nothing happens on the other end. Leads don't reach your CRM. Email sequences never fire. Payment confirmations vanish. The connections between your site and your business tools are either broken or they never existed.

I build those connections. Form submissions that land in your CRM tagged and ready. Email sequences that trigger when someone downloads a guide. Payment links that actually track conversions.

Most integrations break in failure modes nobody tested: timeouts, malformed payloads, silent failures. The connections I build assume the failure modes happen, log them, and recover. Every integration ships with a runbook for what to check when something looks off.

Form submissions land in your CRM. Email sequences fire when they should. Payment confirmations don't disappear. The connections work, and they keep working.

Common projects

◆ Gravity Forms → Pipedrive
◆ Brevo email automation
◆ WooCommerce + payment
◆ Custom webhook flows

Page builds

The pages that need to exist for your marketing to work. You need location pages for three markets you're entering. Your homepage hasn't been rewritten since 2020 and it shows. Your pricing page reads like a legal document and converts at 0.3%.

I handle everything from the keyword-targeted content architecture to the actual build in WordPress. You review, approve, and it goes live.

Pages built to compound over time. Location pages with the local search architecture each region needs, service pages structured for organic ranking on their own terms, homepage rewrites that close the gap between what the business does and what visitors think it does.

Pages that reclaim what's leaking. Underperforming pricing pages, homepages stuck two years behind your business, location pages that should exist but don't. The build covers keyword research, content architecture, and WordPress implementation; what ships is a page that earns its slot.

Common projects

◆ Location landing pages
◆ Service/product pages
◆ Homepage rewrites
◆ Pricing pages

Analytics setup

Most sites have analytics installed. Very few have analytics configured correctly. Your GA4 might be running, but if events, conversions, and filters aren't set up right, the data is just noise pretending to be signal.

I configure GA4, Google Search Console, Microsoft Clarity, and conversion tracking so the numbers you see actually mean something.

The configuration question isn't "is it installed" but "is it tuned." Events fire on actions that match a buyer decision. Conversions trigger only when the action completes. Every dashboard cleans up because every input is intentional.

Analytics that answer the question instead of producing noise. Configured once, kept clean, so the next decision you make can come from data instead of vibes.

Common projects

◆ GA4 configuration
◆ Search Console setup
◆ Conversion tracking
◆ Cookie consent compliance

Process

How projects work.

Scope

You describe the problem. I define exactly what's included, what's not, and what it costs.

You tell me what outcome you need. I define what it takes to get there.

Written scope document listing every deliverable, integration point, testing criteria, and exclusion. Nothing ambiguous.

Quote

Fixed price. No hourly surprises. You approve the quote, pay at signing, and work begins.

One price, agreed upfront. No surprises on either side.

Fixed-price quote based on the scope document. Payment at signing. Change orders quoted separately before any additional work begins.

Build

I build it. You get updates. If scope changes, we discuss it before the price does.

I build it and keep you in the loop. You focus on your business.

Development with progress updates at each milestone. Staging environment for review. Scope changes documented and quoted before execution.

Deliver

You review, I revise if needed, it goes live. Documentation included so your team knows what changed.

You review, approve, and it's live. Your team gets documentation so they can own it going forward.

Client review, revision round, production deployment, and written handoff documentation covering configuration, credentials, and maintenance procedures.

Have something that needs building?

Tell me what you need

Pricing

Project-based pricing.

Implementation work is quoted per-project, not billed hourly. The scope defines the price. You know the cost before work begins.

Rate card for reference: $125/hr implementation, $150/hr advisory. Rush work is 1.5x. Emergency is 2x.

Most projects are scoped at a fixed price so you know the cost before work begins.

Questions

Things people ask.

How do you scope a project?

You describe the problem. I write a scope document listing every deliverable, integration point, testing criteria, and exclusion. Then I quote a fixed price against that scope. Nothing ambiguous. You know what you're getting and what it costs before you sign anything.

What happens if scope changes mid-build?

Change orders get quoted separately before any additional work begins. I don't surprise you with a bigger invoice at the end. If you want to add something or pivot, we talk about it, I quote it, you approve, and then I build it. The original scope stays the original scope.

How long does a typical project take?

Most projects scope in one to two weeks and deliver in two to four. Bigger builds run longer. The scope document includes the timeline so there's no guessing. If something is going to slip, you hear about it before the deadline, not after.

What happens after delivery?

You get written handoff documentation covering configuration, credentials, and maintenance procedures. There's a short warranty window where I fix anything that breaks because of how it was built. After that, ongoing support is either a separate retainer or you handle it in-house. Your call.

Do you work with our existing systems or replace them?

Almost always I work with what you have. Most clients already have a CRM, an email tool, an analytics setup. They're just not connected to each other or configured correctly. Replacing a working system is usually the wrong move. I'll tell you when it isn't.

Do you fix things or only build new things?

Both. A lot of implementation work is fixing what's already there. Form submissions disappearing into a folder nobody checks. Analytics that's installed but not configured. Integrations that broke six months ago and nobody noticed. If it's a scoped project, I can take it on.

Have a project in mind?

Tell me what needs to happen and I'll tell you what it takes.

Most projects scope in 1-2 weeks and deliver in 2-4. You'll get a fixed quote, a timeline, and a written scope before any work begins.

Tell me what needs to happen and I'll figure out the cleanest way to make it work. No jargon, no mystery. Just a conversation about what you need.

Scope it out

Implementation

The kinds of things I build.

Integrations

Page builds

Analytics setup

How projects work.

Scope

Quote

Build

Deliver

Project-based pricing.

Things people ask.

Have a project in mind?

Want to personalize
your experience?

Sun or moon?

Beach or mountain?

Spring or fall?

Stars or clouds?

Now I know how to set the room.

Implementation

The kinds of things I build.

Integrations

Page builds

Analytics setup

How projects work.

Scope

Quote

Build

Deliver

Project-based pricing.

Things people ask.

Have a project in mind?

Want to personalizeyour experience?

Sun or moon?

Beach or mountain?

Spring or fall?

Stars or clouds?

Now I know how to set the room.

Want to personalize
your experience?