Marketing Strategy

I direct it. You execute it.

Somebody told you to "do SEO." Somebody else said content marketing. Your brother-in-law thinks you need TikTok. You've been paying for Google Ads but you can't tell if they're working because the analytics were set up wrong in 2019 and nobody's touched them since. Meanwhile your competitor just showed up on page one for the keyword you thought was yours.

Your business has momentum. The question isn't whether to invest in marketing. It's where. SEO, content, ads, social: there's opportunity in all of it, but you can't do everything at once. I look at where you are, where the market is moving, and build the roadmap to get there first.

Somebody told you to "do SEO." Somebody else said content marketing. Your brother-in-law thinks you need TikTok. The analytics were set up wrong in 2019, your competitor just showed up on page one, and you can't tell if your ad spend is working. I sort through all of it and tell you what to do first.

Clarity

What this is and what it isn't.

What you get

✓ An SEO roadmap built on real keyword data
✓ Competitive analysis that names names
✓ Content briefs your writer can actually use
✓ Monthly calls to review priorities
✓ Quarterly reporting with real numbers
✓ Someone telling you what to stop doing

What I don't do

✕ Run your social media
✕ Manage your ad campaigns
✕ Write your blog posts for you
✕ Hand you a one-time audit and disappear
✕ Give you vague advice you can't act on
✕ Bill a retainer for retainer's sake

Process

Here's how it works.

I start with the data, build the plan, and stay in the loop to adjust it as the market moves.

First I show you where you rank against the competition: who's outranking you, what they're doing, and where the openings are. Then we build the plan to take those positions.

I build the foundation that makes everything else work. Keyword research, site structure, content architecture, the systems-level decisions that compound over time.

I read everything.

Your site, your competitors' sites, the keywords you think you own and the ones you actually rank for. I pull the data, name the gaps, and write it all down. Nothing I recommend later will come from a hunch. It comes from this.

Site crawl, content audit, competitive analysis, keyword universe with intent classification. Every finding ties to source data, so any recommendation that comes later traces back here.

I get smart on your space, your competitors, and your keyword landscape before recommending anything. The audit document grounds every move that comes after.

The audit becomes a plan with an order.

Not everything matters equally, and some of the things you've been doing don't matter at all. I'll tell you what to do this month, what to do next quarter, and what to stop wasting money on immediately.

A direction document. Where the marketing is heading, what it's heading toward, what to focus on first.

A sequenced priority list. Each item dated and ranked, with the rationale written next to it. Hand it to anyone and they know what to do first.

Then we talk once a month.

I show up with content briefs your writer can use, keyword targets worth chasing, and a clear answer to "what should we be doing right now?" You execute. I steer. When the data says the plan needs to change, I change it and tell you why.

Each monthly call ends with named decisions: which content brief gets picked up next, which keyword target moves up the priority stack, which priority falls off the list. The "why" is written down so the next call has a starting point.

We talk once a month. You leave knowing what to focus on next and why. The plan stays current because the data does.

Every three months, the numbers go on the table.

Rankings, traffic, conversions, and what it all means. If something isn't working, I say so. You won't get a report that makes bad news sound like progress.

Every three months, the numbers go on the table. Where you gained ground, what's compounding, where the next bets are. The pages and priorities worth doubling down on.

Quarterly: what didn't move. The pages that flatlined, the keywords that lost position, the channels not earning their cost. The list of things to drop or rework.

Deliverables

What you walk away with.

Keyword research

Real search volume, real difficulty scores, grouped by intent. Not a spreadsheet dump. A prioritized list of opportunities.

The keywords that define where your business shows up, and where it should. Prioritized by the opportunities that move the needle most.

Search volume, keyword difficulty, intent mapping, and SERP feature analysis. Grouped by topic cluster with monthly search estimates and ranking probability.

Competitive analysis

Who's ranking for what you want, what they're doing differently, and where the gaps are you can exploit.

A clear picture of who owns the search results you want and what it takes to overtake them.

Domain authority comparisons, backlink gap analysis, content overlap mapping, and ranked list of exploitable keyword gaps with difficulty scores.

Content briefs

Page-level briefs with target keywords, structure recommendations, and competitive context. Hand these to your writer.

Briefs your writer can use. Keyword cluster sized, intent layered, content outline built around the SERP that's actually showing up. The questions that delay a draft, pre-answered.

Briefs your writer can hand off and execute. They get a doc; you get a piece of content.

SEO roadmap

Technical fixes, content priorities, and link opportunities, sequenced by impact and effort. Updated quarterly.

Roadmap sequenced by impact-vs-effort scoring: each item ranked, each ranking traceable to the data behind it. Refreshed quarterly when the data shifts.

Priorities ranked by impact and effort. Updated every quarter.

Strategy memos

When something needs your attention, a competitor move or an algorithm update, you get a clear memo with what to do about it.

Memos function as strategic pulses between calls. Algorithm updates flagged with the strategic implication. Competitor moves flagged with the recommended response. Ranking shifts past significance flagged with what to investigate.

Strategic pulses between calls. When something matters, you hear about it before you'd notice it yourself.

Quarterly reports

Rankings, traffic, conversions, and what it means. Written for decision-makers, not analysts. Executive brief up front, data behind it.

The portal

The receipt for the engagement.

Every engagement runs through one portal: contracts, change orders, invoices, files, milestones, approvals, notifications. One log-in, one source of truth, one place to find anything I've ever done for you.

Strategy you can watch happen. Each audit finding traces forward to the recommendation, the brief, the call decision, what got built or dropped. The portal is the engagement made visible.

The portal is the audit trail of the strategic engagement. Every recommendation logged, every decision dated, every brief tied to the call it came out of. Nothing the strategy work produces gets forgotten or argued about.

Ready to get found?

Let's talk strategy

Questions

Things people ask.

Do you actually do the marketing, or just consult?

I direct it. You execute it. I build the roadmap, write the briefs, and tell you what to do next. Your writer writes. Your ad person runs the ads. Your social person posts. I'm the one keeping all of it pointed in the same direction. If you don't have those people yet, I'll tell you what to hire for.

What do I have to commit to?

The initial audit and roadmap is a fixed scope. After that it's month-to-month. No annual contracts. If a quarter goes by and you're not getting value, you can stop. I'd rather keep clients who want to be there than lock people into something they've outgrown.

How do you measure success?

Rankings, organic traffic, conversions. Numbers that tie back to revenue, not vanity metrics. Quarterly, the data goes on the table. If something isn't working, I say so. You won't get a report that makes bad news sound like progress.

Can you work with my existing SEO or content vendor?

Yes. I do this often. Most agencies are fine at execution but light on direction. I bring the strategy, hand them briefs they can actually use, and stay in the loop on what's shipping. If your current vendor is the problem, I'll tell you that too.

How is this different from hiring a marketing agency?

Agencies sell hours and deliverables. I sell direction. You're not paying for a team of account managers and junior strategists. You're paying for one person who's been doing this for fifteen years to tell you what to focus on and what to stop doing. Smaller scope, sharper output.

Pricing

Calibrated, not off the rack.

What you pay depends on how much strategic depth your business actually uses. Some clients want one focused audit and a clear roadmap; others want ongoing partnership at the marketing-director level. The engagement gets calibrated to that. Tell me where you're at and we'll figure out where you land.

Tell me where you're at

Know what you need to do next?

If the answer is "not really," that's exactly what this solves.

Here's what the data says about your visibility: most businesses leave winnable organic positions uncontested. I'll show you yours, named and prioritized.

Let's figure out where people should find you, and make sure they actually do. No jargon, no dashboards you'll never check. Just clear direction.

Build your roadmap

Marketing Strategy

What this is and what it isn't.

Here's how it works.

I read everything.

The audit becomes a plan with an order.

Then we talk once a month.

Every three months, the numbers go on the table.

What you walk away with.

Keyword research

Competitive analysis

Content briefs

SEO roadmap

Strategy memos

Quarterly reports

The receipt for the engagement.

Things people ask.

Calibrated, not off the rack.

Know what you need to do next?

Want to personalize
your experience?

Sun or moon?

Beach or mountain?

Spring or fall?

Stars or clouds?

Now I know how to set the room.

Marketing Strategy

What this is and what it isn't.

Here's how it works.

I read everything.

The audit becomes a plan with an order.

Then we talk once a month.

Every three months, the numbers go on the table.

What you walk away with.

Keyword research

Competitive analysis

Content briefs

SEO roadmap

Strategy memos

Quarterly reports

The receipt for the engagement.

Things people ask.

Calibrated, not off the rack.

Know what you need to do next?

Want to personalizeyour experience?

Sun or moon?

Beach or mountain?

Spring or fall?

Stars or clouds?

Now I know how to set the room.

Want to personalize
your experience?